After a successful launch, achieving 4x more top-of-mind awareness than its competitors, Optimus needed to keep on innovating and delivering its new positioning: ‘Bringing Us Together’.

Our ‘Triple T’ strategy was, once again, an important guide in the development of our creative work:1.Theme - the central subject of our communication are the connections between people, and how Optimus potentiates each one of them; 2.Tone - all pieces must convey real vibe, joy and celebration3.Taste – regarding the choice of music and the relevant role that it must have in every piece, and a standardised photography and art direction.

With the new step of the campaign, Optimus has:-Achieved more than 1.15m views (in 5 short films) in YouTube - equivalent to more than 10% of Portuguese population,-Impacted positively the careers of Portuguese musicians. The great public acceptance has motivated other artists to get in touch with Optimus and express their will to be part of the campaign follow up.-Gone from 3rd to 1st Portuguese mobile operator with the most views on its YouTube Channel.-Potentiated their association to ‘awarenesses boosters’: the musicians and artists were so pleased with the results, that they deliberately helped spread the videos, though they didn’t have any obligation to do so.