Telefónica is the most important communications group in Argentina.

The idea was to celebrate these 15 years reinforcing the values acquired by the brand, especially its closeness to the public.Bearing in mind that the competition, Telecom, has also been in the country for 15 years and that they would probably produce traditional communication, we created a television cycle called "Telefónica presents #15 " and its concept: 15 years … millions of calls.We developed a 7-episode series of 45 minutes that was aired on the number one TV channel of Argentina during prime time.

Each episode began with a phone call that would change the story and was used as the argument of it. Each one was directed by a renowned Argentine film director.Directed by renown directors like: Eliseo Subiela, Carlos Sorin, Juan Taratuto, Albetina Carri, Juan Jose Jusid, Flavio Nardini, Pucho Mentasti.In this way Telefónica, through a media event, offered its clients and the public a special cycle as a way of saying thank you for the confidence placed in the brand during these 15 years.

#15 was a cycle watched by one million five hundred thousand people per week with an unprecedented press impact that turned the 15 years of Telefónica in Argentina into a media event.