Colourful SolutionEverybody can write and laserprint an individual letter. Only Orange demonstrates technological leadership by writing letters containing an individual four-colour aerial photo of each client's business printed on the stationary.

In the letter we ask the clients to help us closer to them, in order to create a foundation for better service.To show our appreciation the responders receive an interesting business book.

They can buy a digital enlargement of the aerial photo in their letter, if they wish.

Furthermore we offer the three sub segments relevant extra services like Orange Administrator, Combinet and Orange Answering Service.

Glossy Results.22% response - a starting point for a loyalty programme aimed at the most profitable Orange business clients.