Statistically, one out of two Filipinos have a friend or family member abroad. And incredibly one out of three site visitors actually used the service and entered a valid overseas phone number - the key objective of the campaign. Quite simply it's one of the few ways these numbers could have been reliably obtained.

This 33% response rate so far means thousands of Filipinos abroad have enjoyed their very own MusiCalls!And inadvertently, Bayan Musicalls is garnering over three times its investment in earned media. With 82% of all site visitors sharing a MusiCall on Facebook or Twitter.