Cannes Lions

TELECOMMUNICATIONS

BURRELL, Chicago / VERIZON / 2006

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Synopsis: Develop a local market activation to drive adoption of Verizon DSL.Objectives: Create a 360° marketing campaign using multi-media, online, events and public relations. Verizon Realise is a fully-integrated programme that tapped into the entrepreneurial spirit of the African-American community.Target: African-Americans 18+

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