A true media 1st in the Kingdom of Saudi Arabia – we changed all the front pages of the morning national daily newspapers to reflect STC branding and colours. In a market which is extremely conservative this is more than just a first – it was achieving the impossible. By making media history on a national scale we reflected the significance of change at STC. A fresh new look for a brand new day.

Consumer Brand Preference increased +13% Brand Leadership +16%Modern Image attributes increased by +20%