Lower post-paid churn rate from last year’s Q3.Despite the anxiety surrounding a merger, the new Sprint reduced the number of customers migrating to another provider–a key objective for this assignment.Strong brand recall (critical to a new brand launch). The innovative “flapper” piece was involving and inspiring. It clearly illustrated all of the possibilities a new Sprint could offer. The mailing also garnered some buzz on an unofficial Sprint Users web site.Incremental call volumes lower than expected.An effective FAQ in the mailing helped reduce incoming customer service calls and reduced costs.