We inspired people to create the longest love-letter in the world on Germany’s highest building: Berlin’s television tower. Declarations of love were collected online on our corresponding microsite. Afterwards they were printed out and put up on the television tower.With a webcam - that was switched on 24h - we documented the complete installation on our website, so that not only people from Berlin got enchanted by our great idea!

- More than 1,500 different user contributions online.- Approx. 100 editorials online with integrated videos.- More than 600,000 video views online in the first 6 weeks, of these alone over 361,000 views of the TV commercial on YouTube.- www.telekom.de/erleben experiences the highest number of hits since the platform was launched (up to 16,708 visitors per day).