Persicco is a famous chain of ice cream stores in Buenos Aires In August 2009, the telecommunications company Nextel launched its brand campaign, 'Prip! The sound of success'. The commercial showed a group of polo players building a branch of Persicco ice cream in the middle of the countryside. Due to the success of the commercial, Nextel, along with the ice cream maker Persicco, decided to create a new flavour, called, ‘Flavor Prip!’ A mixture of international chocolates blended with the best dulce de leche and topped with a peanut shower.

At a cost significantly lower than their competitors, Nextel and Flavor Prip! become the most memorable advertising campaign of the Argentine summer.