Flowers raining over a square in Vienna’s pedestrian zone: as easy as this sounds, it involved massive logistics. 1000 kilo of fresh rose petals had to be blown by wind machines from surrounding roofs.

The day chosen for this event was the first real spring day - guaranteeing the maximum number of pedestrians passing by. Loudspeakers were hidden in the street to accompany the event with T-Mobile music, known from TV commercials.Journalists were invited to a general press conference nearby which “accidentally” ended just the moment the first petals came down from the sky.

During the event hundreds of people enjoyed this special moment live: passengers, people from offices and shops, journalists and employees. Many people took out their mobiles to make calls and share the moment with others or recorded the scene. It was proof of “Life is for Sharing” coming alive.

Only two hours later the first blogs, news, fan-pages etc went live on the internet. Austrian TV stations integrated documentary reports in their news the very same day and we even appeared on weather forecasts. Newspapers were full with articles and pictures the next day.The event was the talk of the town.