Cannes Lions

TELECOMUNICATION

ARMOSIA ITALIA, Rome / TIM BRASIL / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Exploiting the large numbesr of followers football has in Brasil it was organized a mini match played by the junior of Chorinthias and Vasco football teams which took place just before the start of a Brasilerao’s official match. The perfect occasion to promote a positive message such as the one against violence. The slogan, strong in its semplicity, was based on TIM Brasil’s claim: VOCE, SEM FRONTEIRAS, SEM VIOLENCIA.

Outcome

Over 20.000 spectators, TV live coverage (San Paolo, Rio de Janeiro and Maranhao region).

Complete client satisfaction. We are now working to a second edition.

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