The Movistar Activa Mana and Alex Ubago Concert was advertised under the slogan 'Soak yourself in music'.The best way of involving the guests in the concert is for them to get 'soaked' too, and so we looked for a way to be able to show that visually.The printed tickets, which were specially varnished so that they would not get ruined by the water, were put inside a bag of water which was decorated with the Movistar Activa Concert logo. To get them out, you had to rip open the bag.This resource enabled us to advertise in a fresh, fun and surprising way that was specifically directed at its target audience.

The client's aims were met: 100% attendance.