TV shows, movies and sports are one of the most popular topics of small talks. Everyone knows a colleague, who loves to share his thoughts about what happened yesterday on telly. Listening to someone’s silly personal thoughts can be annoying specially when you missed your favorite show, movie or sports event. That’s the insight we explored on this idea for O2 TV Timeshift in order to re enforce why it’s great having a chance to watch by yourself what you missed.

This was meant to be portrait of character, a familiar person to us all yet a stranger, it’s those almost invisible characters that play side roles in other people’s lives now taking a center stage to bring our idea to life, we were looking for a woman who would be chubby and the type which is hard to tell her age, she works as a secretary at a transport and shipping company, boring paper pusher that has worked on the same place for over 10 years, she loves cats a little too much, eats while talking to other people, wears patterns and clothes that makes her look fatter and older than she really is, she keeps an entire drawer of her desk stashed with sweets.