Given the rise of smartphones and the dawn of connected TV, Australia has seen a massive change in audience viewing habits. Brands are struggling to reach the volume of customers they once enjoyed, and their market share driven by traditional media has fallen.

Giving fans the ability to move physical objects without touching a thing is a world first. From the idea through to bespoke programming and robot design, every part of this campaign was original.

As far as the brand goes, there are two guiding principles that must form the backbone of any campaign.

1. Skittles to be at the heart of every story.

2. The story must leave people asking…WTF?

Entirely through Facebook, we gave fans the ability to move actual Skittles in the real world via their webcams - ultimately delivering on the brief and the brand promise in spades.

In just one week…

- Skittles went from being ranked outside the top 100 to the 3rd most popular branded Facebook page in Australia.

- The campaign reached 1m people via earned media.

- Users spent an average of over 4' each on the App.

- ‘Likes’ of Skittles' Facebook page increased by 1,500% every day.

All with a media budget of $0.