Cannes Lions

TELEKOM TAKE-OFF

MUTABOR DESIGN, Hamburg / DEUTSCHE TELEKOM / 2014

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Overview

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Credits

OVERVIEW

Description

Located near to the company head office, the airport provided both the site and the inspiration for the idea. ‘All doors in flight. Life is for sharing.’

Execution

Inspired by the take-off and landing lights on the runway, the permanent lighting sculpture entitled ‘take off’ was developed. Whenever a car passes, a light pulse is triggered which transforms the vehicle’s movement into a dynamic take-off sequence. Even while still on route, passengers can sense the excitement of taking off from the terminal.

Life is for sharing.

Outcome

At its launch, TELEKOM LANDMARK LIGHT INSTALLATION immediately became the talk of the town and communicate a widely visible message from Deutsche Telekom at Cologne-Bonn airport.

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