Cannes Lions
GREYNJ UNITED, Bangkok / KASIKORN LINE / 2021
Overview
Entries
Credits
Background
LINE BK launches an easy lending service that promised quick approval without regular payslips. So it’s available even to those who normally can’t get loans from traditional banks (and find it hard to ask for help from friends and family).
Idea
If you want to keep a friend, never borrow never lend.
Strategy
Borrowing money is a touchy and tough subject for most people. This is especially for Thai people who are reserved. The closer the relationship, the harder it is to ask for money.
Execution
An entertaining film in which a girl finds out how difficult it can be to borrow money from her bestie. Her bestie knows her so well she can shoot down all her excuses before she opens her mouth, as if she was telepathic.
Outcome
The entertaining film got more than 10.7 million views within the first 3 days of launch, leading to 15.6 million impressions and over 20 million reach. Over 20,000 customers applied per day for personal loans, with 30% of approved applicants having never received loans elsewhere before.