Isn't it great if you can try anything for free and then decide if you want to buy it? Consumers met our campaign in the places where they try things on before they buy it.

Creative executions were adapted to the everyday use of original things (perfume testing papers, mirrors, CD covers in music stores).

After the first month of the campaign, the number of new customers exceeded the business plan by 52%.Newly activated subscibers reached 162% for the same period in the previous year.New media were introduced on the market.