Cannes Lions
DCS COMUNICACOES, Porto Alegre / CLARO / 2007
Overview
Entries
Credits
Execution
We managed to engage the reader with the brand for almost two months. During 30 publications of the newspaper, the reader collected stamps until they completed a card (inserted inside the newspaper) and then won a brand new cell phone.
Outcome
In the first day: 75% sold - More Claro´s cell phones than the company used to sell in 30 days. And also, the reach of the promotion surpassed the target by 170%.
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