Cannes Lions
OYSTERBAY WERBEAGENTUR, Hamburg / DEUTSCHE TELEKOM / 2007
Overview
Entries
Credits
Execution
To show their sponsorship for the FIFA World Cup 2006, the Deutsche Telekom used the biggest monument of Germanys capital: the Berlin television tower with a diameter of 32 meters. It became the world's biggest football in the look of the World Cup Key Visual of the Deutsche Telekom (football in magenta and silver).
Outcome
Worldwide coverage. Millions of contacts. Low Production costs.
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