The first step of being a ‘Young Chilsung Cider’ was to truly understand the youth. We found the youth in Korea has lost its shine due to endless exams and job seeking pressure. In order to make them shine again, Chilsung prepared an amazing, unforeseen campaign, Teleport Vending Machine. As soon as a young visitor pressed a button on the vending machine, s/he teleported into the other space where s/he turned into a star in front of the photo zone, making the penalty shoot-out. Amid cheering crowd, all 3,072 participants and 2 million viewers gained unforgettable experience with Chilsung Cider.

The outdoor event itself hosted 3,072 people in 5 days, and the YouTube video that captured participants’ delightful reactions recorded 2 million views in just 12 days after its launch, marking the best case ever for a Korean beverage company. The video also drew many positive reviews such as “What a surprising attempt for a 60-year-old brand Chilsung Cider!”, “More people should make ads like this”. Furthermore, the video organically spread through 220 contents on blogs and SNS, even receiving global attention as it was introduced on the main page of Campaign Asia.