We played music at bus stops. We printed dance steps on the pavements. Best of all, we created unique interactive billboards, whose motion sensitive cameras started rolling as passers-by broke into a dance.It was a highly original combination of outdoor advertising and user-generated web content.

The best footage was published for people to watch on the You Can Dance website, and some was even incorporated into a “behind the scenes” documentary and shown on TV.

We recorded more than 100 hours of interesting dancing. Some of it was good as well as interesting.Our cameras shot 5,000 movies in total, featuring almost as many dancers, and 200,000 watched on the website.You Can Dance became a new TV phenomenon watched by 20% of Poles.