Cannes Lions

TELEVISION STATION

IMPACT/BBDO, Jeddah / MBC 2 / 2004

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Overview

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Credits

Overview

Execution

This execution takes advantage of the media used. The media and the message work together in harmony arousing the interest of the readers. They are bound to stop and scratch their heads, forcing them to take a break from their daily habit of reading the news and, instead, consider watching TV.

Outcome

The medium used for this press ad has high readership ratings, among English speaking Saudis and expatriates. So it is not only reaching potential viewers, also potential advertisers.

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