Every year the same thing happens: Danish car owners change from summer tires to winter tires much too late. That's bad for traffic safety, so on behalf of Denmarks biggest car dealership, Ejner Hessel, we partnered up with Continental to get car owners to change to winter tires in good time.

The Temperature Discount landingpage was implemented on Denmark's biggest car dealer website. There you could "lock" the discount and book your changing to winter tires. The temperature discount was updated every hour for the entire campaign. We linked to the website through banners, Facebook, Instagram, Linkedin, Twitter and Snapchat.