Spikes Asia
SMITH & WESTERN, Sydney / MARS / 2017
Overview
Entries
Credits
Background
Temptations Treats 'Keep them busy' with a different distraction: A feline horde lays waste to a beautiful Christmas Winter Wonderland scene slashing, smashing and trashing presents, sparkly lights and festive food in a holocaust of epic proportions. Gifts are gnawed and pulled apart. Wrapping paper litters the carpet in sorry shreds. The tree topples, its broken branches trampled beneath little cat feet. And it all takes place to a raucous musical accompaniment provided by the agency.
Execution
Twenty-two cats and kittens trained for three weeks, and were filmed for three days tearing the set apart. The cats' entrance and exit scenes proved complicated and time consuming, as the team had to create individual lanes of travel for each cat to take, says Truelove. Plus, "working with cats requires almost total silence and stillness on set while filming, so they don't get distracted," she says. Damn shaggy divas! (Except for the freaky hairless one with the bulgy eyes, of course.) Luckily, Brown had lots of experience setting up complex, challenging shoots."He has this weird, incredibly cool aesthetic," says agency executive creative director Rick Brim, "and he gets humor without trying to overplay it too much.” Sure, 22 cats—that's not overplaying it at all.
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