Cannes Lions

TENDER CHICKEN BURGER

.START, Munich / BURGER KING / 2005

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Overview

Entries

Credits

OVERVIEW

Execution

We adapted the MTV-Series "Pimp my ride" for the new product "The Tender Chicken". The commercial wasn't only 30 seconds, but 8 minutes long. In this time you see the "Pimp my burger" story and you see the brand for 10 seconds at the end.

Outcome

The campaign generated positive PR effects internationally and great national sales.

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