Cannes Lions
BBDO GROUP GERMANY, Dusseldorf / MARS / 2015
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Set on a sunny tennis court where two racket-carrying men are preparing for a game, the spot opens with our hero asking his friend if he’d like to play. He proceeds to throw the ball as in a game of fetch. Except he hasn’t thrown the ball. It’s the old “pretend to throw the ball to confuse man’s best friend trick.”
As his friend also happens to be a man, he’s not confused at all and readily identifies where the ball is – behind our hero’s back. This incredible show of intelligence is deemed worthy of a Mars Mini people treat. As well as a firm pat on the head and a, “Good boyyyy!”
We’re left with the identification of Mars Minis as, People Treats.
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