The new campaign of the Fila brand has various styles of people's lives as its focus. The goal was to truly adapt the tone of the campaign to the point of sale.

Explore the new communications campaign of the brand which focuses on the translation of lifestyle into words. The project is composed of pieces that can be adjusted according to the space and product mix, enabling the creation of environments and compositions. The exhibition system explores situations that ensure greater product visibility.

The Fila's p.o.s. display became, according the client, a perfect representation of the brand strategy, once it puts colors, words and products in sinergy in the field where the sales happens. We offer something different, creating impact, and relevant, creating conection with the consumer - keeping all the authenticity that shapes the brand.