Cannes Lions

TEQUILA-FLAVOURED BEER

EXOZET BERLIN / KARLSBERG BRAUEREI / 2006

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Desperados.tv is an elaborate 3D-Flash-website where the focal point of all marketing activities undertaken by Karlsberg Germany is to promote its premium beer "Desperados". The objective in developing the website was to support the brewery's brand identity campaign and give an audiovisual life to the new claim "Be transgressive. Like Desperados. Tequila flavoured Beer." Aiming at the youthful desperado (age 18-30), Desperados.tv features a consistent visual style and innovative content ("Survival Guide", "The Ways of Desparadism" ...) revolving around urban life, the crossing of boundaries, freedom and individualism. Based on a 3D-cube, navigating the site is an adventure in itself.

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