TV - local activity further enhanced by audience involvement in European-wide MTV Campaign and competition. Outdoor - domination through simple but powerful creative making best use of all available formats. Online – powerful, surprising and eye-catching online executions leading to greater buzz. Event Presence - Promotional integration of T3 within the MTV 2003 Cannes Party, Jaguar Formula One cars at the British Grand Prix and Special builds during the Tour de France.

Research has shown 57% awareness for the film, a 47% definite interest and Box Office figures for Europe have shown takings of around $123 Million making T3 a member of an exclusive club in 2003.