Sao Paulo and Beijing are very different cities. But an innovative, unexpected and interactive idea brought the Olympic Games’ magic to the streets of Sao Paulo, and turned the city into Beijing for a day.Athletes from several Olympic sports (among them judo, hurdle, weight lifting, vault and fencing) simulated performances in several strategic points of the city (main crossroads), drawing the audience’s attention to something completely new in the country: the possibility of being able to watch your favourite sport live, anytime you want!While pedestrians and drivers had fun with the action’s scope, issues of an important regional newspaper were distributed with thematic covers bringing detailed information on the portal’s Olympic transmissions. Besides that, all the promoters were wearing uniforms to strengthen the idea of “Terra’s time in the Olympic Games”.

Apart from bringing an interactive set to the communication (typical of the internet) on the streets of a metropolis such as Sao Paulo, the results were much better than our original expectation.Spontaneous media return acclaimed Terra as the Olympic Games’ spokesperson and it contributed to the final results: 30% of the users in Brazil visited the site and 15 million people visited Terra Beijing 2008. More than 28.5 million videos were watched, 75 million pages were viewed and more than 20 thousand messages were sent to Fanzone (an area for the exclusive use of sports fans).