This spot was a projection in the ceiling of the cinema as well as the screen in order to demonstrate the great vision you have through Zenith sunroof while driving the the New Citroen C3. In this way we created the sensation of an amazing test drive experience for the audience.

The challenges faced by the media team went from structural, with engineering studies to install a projection screen on the ceiling of a cinema, to questions of safety, so as not to obstruct the fire sprinklers on the ceiling.

The theaters selected for the exercise were chosen according to the target consumer of the New Citroën C3: class AB, 18 to 49 years. Even the film and date chosen, the week when 007 – Skyfall was launched, were determined according to the personality of the car: young, vibrant, and full of energy.

On Citroën’s social media channels, an action video was enabled for the participation of fans of the brand, generating hundreds of thousands of views.

22,000 people reached directly in the movie theaters.

More than 235,000 views on the brand's social networks.