Cannes Lions

TEST DRIVE UNLIMITED GAME

SPECIAL OPS MEDIA, New York / ATARI / 2007

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Overview

Description

Special Ops designed and developed a cutting-edge, user-manipulated content tool/application that allows fans to create their own trailers for Atari's Test Drive Unlimited. The application’s design provides an intuitive interface that even the most novice users can easily master. Despite the ease of use, the application allows for an incredibly robust and versatile manipulation of the source material. The wealth of audio and video material available to users allows for nearly infinite editing possibilities. The user-created trailers are saved in a browseable database on the micro-site, allowing visitors to view all user-created trailers quickly and easily.

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