Cannes Lions

THAI TRAVEL & TOURISM

INDIVIDUAL, Osaka / THE TOURISM AUTHORITY OF THAILAND / 2005

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Target : Japanese Youth, especially high school students.Since the year 2000, study tours to Thailand have gradually become popular among high schools in Japan. However, many students know little about the country and tend to visit stereotypical places.The website was designed in a story format in which viewers read through a 10-day diary written by Mr Kura, the navigator. In the story he visited Thailand for the first time with a guide book in his hand to guide him through. As viewers flip the pages of his diary, they learn about Thailand. The book really exists and is given to schools that wish to learn about the country.

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