Cannes Lions

That Time Arby's Made Friends with Jon Stewart

FALLON, Minneapolis / ARBY'S / 2016

Film

Overview

Entries

Credits

Overview

Description

The spot aired during Jon Stewart’s final week as host of The Daily Show.

The film features a montage of clips from The Daily Show, highlighting the times when Jon Stewart was at his most insulting to the Arby’s brand.

These clips are set (ironically) against the tune of “Thank You for Being a Friend.” This song became popular as the theme song to The Golden Girls, and is performed by the voice of Arby’s, Ving Rhames.

The spot closes with a simple title card meant to say good-bye to Jon once and for all. It reads: “Not sure why, but we’ll miss you. Arby’s.”

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