The human mind doesn’t really believe something until it sees it or feels it.

Reality wasn’t that people didn’t know the McDonalds ice cream cost 1 Dirham. Reality was that people had just forgotten what the ice cream being 1 Dirham simply meant. So, we had to visually demonstrate the simple pleasures of having a McDonald’s ice cream.

Because the human mind may be aware of facts at a sub-conscious level, but it only consciously registers them once one’s eyesight visually captures them.

Many psychology studies have spoken about the “Visual Reasoning Skill” that enables our minds to process and interpret meaning from visual information that we are able to gain through sight.

So, we visually showed people that they could enjoy the iconic and delicious 1 Dirham McDonalds ice cream cone, with something just as iconic: The 1 Dirham coin. And created the 1 Dirham Cone-Coins!