Eurobest

The 12th man

DFL DIGITAL SPORTS, Cologne / DFL DEUTSCHE FUBALL LIGA GMBH / 2017

Case Film
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Overview

Entries

Credits

Overview

Background

To show Bundesliga Fan Engagement worldwide

Description

"This Trailer tells the story of an American man and his family that turned to soccer fans during the FIFA Worldcup 2014.

They love especially the BVB and did follow this club on TV.

Now they had the first time the chance to visit a match of the BVB at the Signal Iduna Park stadium."

Execution

"The 12th Man" is a Bundesliga mid-season trailer for international marketing worldwide, used by the Bundesliga´s international licence holders.

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