Announce the 16th China International Advertising Festival Exhibit, which is held in Japan, and also design the exhibit venue. The exhibit theme is “China High!” which is intended to express modern China in a vibrant and powerful manner.

A 3D poster captured three objectives, functioning as: Eye-catching announcement Spatial design as an art form Entertaining aerial media (kites were both on display and flown by visitors)

By focusing on kites and their uses, we were able to involve the visitors in the exhibit while also drawing their attention to advertising in an entertaining manner. Many people came to the exhibit after seeing the kites flying in the sky. The exhibit was a new attempt at bringing advertising, art, and media together.