Cannes Lions

THE 2-IN-1 COMMERCIAL

JUNG von MATT, Hamburg / DAIMLER / 2014

Case Film

Overview

Entries

Credits

Overview

Execution

To make the idea happen in an existing media format we replaced certain frames of the A-Class TVC by frames of the A 45 AMG, perfectly fitting the fast forward timing.

Because of this technique, no additional resources or tools were needed, keeping the production on a low budget level.

Since most of the hard disc recorders around the world work in the same way in 8x fast forward, there are no further restrictions for public releases.

Outcome

Since the TVC has not been on air long enough by now, there are no results concerning the outcome available yet.

Nevertheless there have been already been some reactions: media archives asked for more information on the TVC. Some of them were asking for the A-Class information, others for the A 45 AMG, which clearly shows, that the idea works.

Similar Campaigns

12 items

Mountain Mailing

ANTONI, Berlin

Mountain Mailing

2017, DAIMLER

(opens in a new tab)