We created a first for Ireland with this highly engaging asset. The technology of this stage, paired with the on pack giveaway offer, provided Coke’s target audiences with something they had never seen before in Ireland and which resonated strongly with them given their natural love of selfies!

The bespoke stage was 2.5m in height, 2m in width, circular and exposed in all areas. Ten people fit onto the stage for the ultimate group selfie. The 360° stage was accessible from all sides, giving spectators a chance to view and get some inspiration! LED strips attached to the roof gave additional lighting. Eye catching creative caught the attention of everyone who passed.

Coca-Cola is at the forefront of the market and Selfie Stage reinforced them as a leading, innovative and cool brand. 2015’s most popular fad, the Selfie was turned on its head, creating a first for the Irish industry.

The 360° Selfie was captured using interconnected phones, similar to the ‘Matrix Effect’. Two solid bar supports were fitted to the stage exterior allowing 24 Sony Xperia phones to be fitted.

Consumers stepped up on the stage and faced a tablet screen which asked them to trigger the 360° Selfie with a counter appearing on screen.

The custom built software allowed the phones to instantly start snapping as soon as the countdown reached 1. All 24 phones started to record a 1.5 second video at 29 frames per second which resulted in a shareable animated GIF. Users could view their 360° Selfie GIF instantly on a branded landing page at interactive iPad stations. Links to the GIF were sent via e-mail or SMS allowing users to view the animated video and share their 360° selfie on social media.

This seamless experience took less than 2 minutes from beginning to completion.

Successfully linked the Coca-Cola’s on pack selfie stick offer to the activation with an innovative and relevant experience

Reached over 295,326 of Ireland’s teens through Irelands first 360° selfie stage

Teens who considered Coca-Cola to be a fun brand increased by +1ppt Sept 3MMT

Teens who remarked that the brand Coca-Cola made them feel good about themselves increased by +2ppt Sept 3MMT

Over 2,500 selfies were taken over the course of 4 weeks with these reaching a staggering 295,000 people on social media. The 360° Selfie stage improved teens opinion of Coca-Cola in 2015