The new video ads on Facebook and the new sandwich-like engagement video ads on the Google Display Network were the only objective we had to reach since YouTube is supported only in 46 countries, and the new services allowed us to reach all distributors countries with a 30-45% VTR after extensive creative testing. All channels were driving access to the new built website and the website access with an allover share of 95% during the campaign, and directed them to the dealer in each country where they could entry in their own language into the local contest.

We started on Facebook and added TrueView Pre-Roll video advertising and the new engagement ads three weeks after. We used remarketing lists and audiences on both platforms and the GDN. We targeted 4.1 Million videos on YouTube, and figured out the best performing ones. We achieved to keep the lowest possible cost per view during the whole campaign and even before Christmas and were rewarded with an incredible 26 million views including 3.2 million earned views, a view finishing rate of over 70% and over 400.000 earned global website views.