An announcer reads actual homophobic comments from social media that sat online, unreported, for more than four years. After reading the awful words, the announcer concedes that most listeners were probably offended, rightly so. But that was the goal: to shock and remind them that homophobia and transphobia is rampant – and largely ignored – online, while also inviting them to flag, report and mark homophobic and transphobic comments on social media as inappropriate.