Australia Post is known for delivering mail, not selling travel insurance. Our challenge was to get Australians to think of the company they only associate with delivering their mail, as a place to go to get their travel insurance before they go on vacation.

Our voice over artist delivers her script live to radio while skydiving from 14,000 feet.

To prove that Australia Post Travel Insurance lets you take a few more risks while you’re on vacation, we gave our voice over artist a Travel Insurance policy, then made her deliver the radio ad as a live broadcast while she skydived from 14,000 feet.