To demonstrate the power of the Mercedes G-Class 4X4, we developed a leaderboard banner specifically for tablets.

We see a G-Class 4X4 on a tablet, driving through the countryside.

When the tablet is turned, the entire web page repositions itself to the horizontal. But not the banner. It stays in its original position. This gives the following impression: the Mercedes G-Class 4X4 is climbing an almost vertical mountain.

The media team managed two important things:

• The place where the banners appeared (upmarket magazines and newspapers read on tablets). Because this target group is able to buy a Mercedes G-Class.

• The technical aspect, so that the idea could be realised. In other words, when the tablet is turned, the banner doesn’t turn with it but stays vertical on the side.

By clicking on the banner the customer can simply book a G-Class test drive.

140% more test drive requests for the G-Class during the campaign period in comparison to a normal bannering campaign period.

Sales results are not yet available.