On Christmas Eve in the UK, millions of excited children leave a mince pie for Santa and a carrot for his reindeer by the chimney breast. We dramatized this charming tradition to make a humble, everyday carrot the hero of the Aldi Christmas commercial. The film sees our hero carrot make his way across a Christmas table full of Aldi festive fayre. His mission? To get to the mince pie on the plate in time to meet Santa. After his perilous journey, in which he negotiates various food and drink pitfalls, he eventually arrives at his destination. But he is so exhausted, he falls asleep. When he awakes, he is tied to a reindeer’s antlers and is being used as bait to make the reindeer pull Santa’s sleigh faster. A magical way to communicate the Aldi brand positioning ‘Everyday Amazing.’