Cannes Lions

The Anticipator

DENTSU CREATIVE X INC., Tokyo / TOKYO GAS CO. / 2022

Film
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The film follows a woman as she successfully prevents the occurrence of various everyday disasters simply by anticipating them. The notion is that disaster prevention is as much about having reliable prevention technology as it is about our capacity to anticipate the disasters themselves. The spot’s slogan, "Better disaster prevention comes from thinking ahead," summarizes the Tokyo Gas Group's ongoing efforts to strengthen prevention measures by foreseeing and preparing for every possible situation.

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