Cannes Lions

THE APRON THAT'S GOT YOU COVERED

IMPACT & ECHO BBDO, Kuwait City / WATANIYA TELECOM / 2014

Case Film
Case Film
Supporting Images

Overview

Entries

Credits

Overview

Execution

We designed and produced a first-of-its-kind Hair Salon apron with a see-through plastic window. Through this transparent window, the person can easily view the phone or tablet screen under the apron and carry on about their social networking, chatting, gaming or surfing. These aprons were distributed to salons for free, as an initiative from Wataniya Telecom who wanted their customers and even the competition customers to enjoy their hair salon time. Hair Salon owners were just as excited as the Apron kept customers happily engaged during the session.

The see-through window Smart Apron is created specifically for the brand Wataniya Telecom and distributed directly to the consumers.The Apron is now being deployed across the Middle East region and worldwide, through Wataniya Telecom subsidiaries.

One of the most important aspects is the simplicity of the solution. These hair salon aprons were produced, packaged and distributed for less than a dollar each.

Outcome

- The Apron is now being deployed across the Middle East region and worldwide, through Wataniya Telecom subsidiaries.

- Mobile phone usage is at its maximum today. People are interacting and connected to their smartphones all the time, except while sleeping. In such a scenario, this new medium changes the game and provides a new business opportunity for not just for the client, but the telecom industry as a whole.

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