Cannes Lions

THE ARGUMENT

GOODBY SILVERSTEIN & PARTNERS, San Francisco / HAAGEN DAZS / 2013

Case Film
Case Film

Overview

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Overview

Description

Häagen-Dazs may make the best ice cream in the world, but can they make gelato? This spot, which was shot entirely in Italian to run in the United States, needed to prove that Häagen-Dazs gelato is as Italian as Italian can get.

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