Since its first outing in 1954, the Cannes Lions International Festival of Creativity has brought the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network, and especially celebrate the best work of the year. Throughout its history, the Cannes Lions Jury experience has always been restricted to the members of the jury. Not anymore.

To create the first book that shares knowledge, conclusions, and perspectives developed by a Cannes Lions Jury.

The 2017 Branded Entertainment Jury was composed of 15 jury members from different industries and backgrounds (creatives, media executives, entertainment executives, agents, PR executives, marketing directors). The strategy was to give each member space and freedom to share his or her unique point of view about not only what Branded Entertainment is but also about what it is becoming.

Implementation: The idea of the book came from the Branded Entertainment judging process in June 2017. From then on, it took 10 months for the book to be written.

The book was finally published exactly one year after the idea was conceived, in June 2018. The launching event was at the 2018 Cannes Lions Festival.

Scale: First print edition and first Kindle edition.

The book is now being translated to Japanese for its first international edition.

Acclaimed and celebrated by some of the biggest names in the advertising and marketing industries.

1º place (print edition) and 2º place (Kindle edition) on Amazon pre-order list for a month.

*Media list

Being on a jury is a master class on how to be better. Sharing that knowledge is a gift to everyone in our industry.

Susan Credle, Global CCO, FCB, and 2018 Direct Lions Jury President

The book itself is a form of Branded Entertainment.

Rei Inamoto, Founding Partner of Inamoto & Co and 2019 Digital Craft Jury President

When you judge, you are both a student and a teacher. Turning this experience into a book is a great idea.

Marcello Serpa, 2013 and 1996 President of the Jury and Lion of St. Mark