We invented a new printing technology “Pico-Pico animated print” which can animate images on the newspaper, while old printing technology had literally come to a stop for long years. The readers spend more time on the newspaper other than the articles, and find innovation and future in The Asahi Newspaper. On July 14, 2013, a special edition with special film was delivered to 1,300,000 subscribers.

According to the survey, 92.3% spent more time on this edition than usual. 75.0% of experienced subscribers expect in the future of the Asahi Shimbun Newspaper. “Pico-Pico Animated Newspaper” forged a new chapter not only in 130 year history of The Asahi Shimbun but also printing industry and stopped the decline of the readers.