The idea is to start the Audi driving experience on the TV-screen then having the car break through the TV screen, and jump into the room of the viewer and thereby enabling the continuation of the driving experience and the exploration of the car in her own living room.

The Audi Ad-break Hijack is designed to be an extension of a TV commercial, empowering the viewers with the ability to take full control of the car and explore it on their own premises.

By aligning triggerpoints placed inside the TV commercial we enable the camera to recognize these points. This triggers a different action leading the car from the TV ad to break through the screen and jump into the room. What's new is that you no longer need to relate to the trigger points of the ad. You can freely move around and explore the car, or continue driving it by building your own roads wherever you want.

The app went straight to top 5 in AppStore

More than 60.000 downloads (The total population of Norway is just 5 millions)

The average time spent in the app is almost 25 minutes.

Even if you only spend five minutes on the experience that time will translate to an increase in time of engagement equal to 900% in comparison to the traditional 30 second TV ad.

The Audi Ad-break Hijack also got massive media coverage both at home as well as internationally.